Support your company’s growth with Account Based Marketing
March 27, 2023

If you are looking for a way to increase your sales, improve your customer relationships, and optimize your marketing resources, you should consider Account Based Marketing (ABM) as a strategy for your business. 

ABM is a personalized and targeted approach to marketing that focuses on specific accounts or prospects that are most likely to buy your products or services. ABM involves identifying the key decision-makers and influencers within these accounts, creating tailored messages and offers for them, and delivering them through the most effective channels. 

ABM can help you support your company’s growth in several ways: 

Increase your conversion rates and revenue.

By targeting the right accounts with the right messages at the right time, you can reduce the sales cycle and increase the chances of closing a deal. According to a study by ITSMA, Driving Growth With Three Types Of ABM, found that 87% of marketers implementing ABM see higher ROI from it than any other type of marketing. 

Improve your customer loyalty and retention.

By providing personalized and relevant experiences for your customers, you can build trust and rapport with them, and make them feel valued and understood. This can lead to higher customer satisfaction, loyalty, and retention. According to a report by Demand base, ABM can increase customer retention rates by 36% and customer advocacy rates by 31%. 

Optimize your marketing resources and ROI.

By focusing on the accounts that matter most to your business, you can avoid wasting time and money on unqualified leads or mass campaigns that have low response rates. You can also measure the impact of your ABM campaigns more easily and accurately, as you can track the account-level metrics and outcomes. According to a survey by SiriusDecisions, 91% of companies using ABM increase their average deal size, with 25% reporting an increase of +50%. 

As you can see, ABM is a powerful and effective way to support your company’s growth. If you want to learn more about how to implement ABM in your business, you can check out our website for more resources and tips. At Acerca, we are here to help you succeed with ABM!  

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